Frequently Asked Questions

What is Social Mention?
How does it work?
What social media properties does it support?
What services are provided?
What is "strength"?
What is "sentiment"?
What is "passion"?
What is "reach"?

What is Social Mention?

Social Mention is a social media search platform that aggregates user generated content from across the web into a single stream of information.

How does it work?

It works just fine, thank you for asking.

What social media properties does it support?

Social Mention monitors 80+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.

What services are provided?

Social Mention currently provides a point-in-time social media search and analysis service, daily social media alerts, and a third-party API.

What is "strength"?

Strength is the likelihood that your brand is being discussed in social media. A very simple calculation is used: phrase mentions within the last 24 hours divided by total possible mentions.

What is "sentiment"?

Sentiment is the ratio of mentions that are generally positive to those that are generally negative.

What is "passion"?

Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly. For example, if you have a small group of very passionate advocates who talk about your products or brand all the time you will have a higher Passion score. Conversely if every mention is written by a different author you will have a lower score. Most frequently used keywords and number of times mentioned. Number of mentions by sentiment.

What is "reach"?

Reach is a measure of the range of influence. It is the number of unique authors referencing your brand divided by the total number of mentions.