Have you ever sat down to make a social media post only to find that you’re drawing a blank? The amount of research and thought that goes into a successful post can feel overwhelming at times, and like all of the creative energy is secondary to SEO and other optimization techniques.
This is where a helpful tool like generative AI steps in, guiding you through the toughest parts of your social media strategy. Let’s take a look at the benefits of this approach, as well as the top Six best AI-based social media post generator tools of 2024.
What Is an AI Based Social Media Post Generator?
Often leveraging a learning model, an AI-based social media post generator allows you to add custom inputs, such as topic, keyword, platform, and more–and creates an engaging post based on those parameters.
The best of these tools also offer crucial ingredients to a successful social media post like relevant hashtags, captions, and more–optimizing your content for virtually any social platform.
3 Benefits of Utilizing AI in Social Media Strategy
It’s hardly a surprise that AI has changed the game in terms of online efficiency and rapidly creating unique, generative output for content creators on any platform–ranging from blogs or website content to social media posts.
While AI isn’t perfect, there are quite a few advantages that come with leveraging this seemingly limitless technology in your social media strategy, including but not limited to the following.
1. Increased Efficiency
Utilizing AI to generate your social posts can help you to “buy back your time,” so to speak, boosting productivity in a world where quantity of content matters.
While many AI based social media post generators require a little tweaking and solid input in order to create an organic-sounding output, this sure beats staring at a blank screen and starting from scratch. By saving yourself time and effort in this way, you can direct your energy to more pressing matters–such as overarching strategy development.
2. Optimized Formatting and SEO
The best AI based social media post generator systems will offer key trending insights, as well as optimized formatting for algorithms and search engines like Google.
While it’s still prudent to conduct preliminary research before you set out to create your content, a generative AI tool can help reduce the time you spend researching and creating, while driving the results you want. Many even offer templates to choose from, making the creation process easier than ever.
3. Consistent Branding, Messaging, and Personalization
AI requires thorough prompting in order to generate high-quality results–but the best AI based tools also remember your input. This means you can rely on consistent branding and messaging throughout your social media campaigns, effortlessly adding personalized touches wherever necessary.
This creates a cohesive feel for your channel, reinforcing branding ideals and building trust with your audience–the foundation for any successful marketing strategy.
Top 6 AI Social Media Post Creation Tools of 2024
Particularly if you manage multi-channel campaigns and outreach strategies, leaning on a generative AI based social media post tool can streamline and simplify your marketing efforts. Let’s take a look at the top six best AI based social media post generators of 2024.
1. HubSpot
HubSpot’s AI social media post generator takes out most of the grunt work that comes with posting social content at scale. With it, users can ideate, generate, and refine posts for Facebook, Instagram, Twitter, and LinkedIn, all through just a few prompts.
You can also ramp up content production efforts by automatically repurposing social media posts across multiple channels, while the platform’s built-in reports reveal your top-performing posts so you can replicate their success and maximize brand awareness.
HubSpot’s AI social media post generator is part of the platform’s Marketing Hub, which includes numerous other omnichannel marketing-focused features. Its social media capabilities are available in the Enterprise plan. Pricing starts at $800 per month.
2. Radaar.io
Radaar.io offers an extremely user-friendly interface for business owners and digital marketers looking to improve their online presence through branded, personalized messaging. With the ability to schedule posts, respond to comments on a variety of platforms, track engagement and analytics, and more, Radaar.io generates post previews based on your input, allowing you to tweak the post until you are satisfied enough to publish.
It also allows you to publish posts in up to six languages for better geo-targeting efforts and is currently free to use–with more advanced, paid plans starting at $9.99 per month.
3. SocialBee
A great option for businesses of all sizes, SocialBee allows users to effortlessly engage in social media strategy across multiple channels through its intuitive design.
With the ability to create, manage, optimize, and categorize posts for future reference, SocialBee allows users to select from an array of templates within its generative AI feature or to add custom inputs. What’s more, SocialBee also suggests optimized posting times and even offers a free 14-day trial–though basic paid plans start at $29 per month.
4. Simplified
Whether you browse through Simplified’s pre-built templates or generate a unique post based on your inputs, this platform allows users to manage, schedule, and build social media posts for a litany of different platforms. Simplified allows the user to quickly create, manage, and schedule posts with the opportunity to access insights and analytics regarding engagement and performance.
This tool offers post generation, optimization, and scheduling capabilities–though the actual generative AI itself is a little less “creative” than some other platforms on the market. Notably, this platform does not offer an AI image generator. Paid plans start at $30 per month.
5. Semrush
You may have heard of Semrush in the context of SEO strategy–but did you know this platform also offers an AI based social media post generator as well? While this tool is pretty rudimentary, especially compared to some of the other platforms on this list, it is quite beneficial if you already rely on Semrush to leverage your online presence, as it is included in the cost of your subscription.
Semrush’s social media post-generative AI tool selects from trending news topics and builds a post related to your niche around the headline. However, it utilizes license-free photos, and posts can feel a little bit salesy or bland–so this might not be the best platform for your business unless you already pay for Semrush.
6. ChatGPT
Of course, we couldn’t mention generative AI without including ChatGPT. With a free option in addition to paid plans, ChatGPT is a wallet-friendly alternative to some of the above solutions. It also should be said that, if you plan to incorporate unique images into your post, you’ll likely need to download the Dall-E 3 plugin, which does require some extra work.
However, if you’re looking for idea generation and automated output based on relevant trends, ChatGPT can work wonders. This platform relies heavily on your input, so it can be a bit more labor-intensive than other tools to get ideal results and does not schedule posts or gather analytics on your behalf. ChatGPT Plus costs $20 per month.
Next Steps
Once you know your goals for social media outreach strategy, you’ll easily be able to assess the best AI based social media post generator for your needs. Whether you simply need help coming up with content ideas or want the ability to schedule your posts and glean data-driven insights, more and more social media management sites are emerging every day. So, keep searching and keep conducting research–there’s no telling what you might find!
