5 Best Websites to Buy and Sell Websites in 2024

How many websites are online? Over 1.09 billion, and just 17% of these sites are actually active. People buy domains all the time that they never grow into a business or a revenue-generating venture.

Why?

Websites take a lot of time and resources to brand and begin marketing. If you have the finances to buy an established site, it’s similar to purchasing a turnkey business. You can also sell an established website for a multiple of 3x – 50x – depending on the site, growth, earnings and more.

Brokers can help you evaluate your site’s value and help you get top dollar for the site if you’re selling it.

Whether you’re selling or buying websites, the platforms below are invaluable.

5 Best Websites to Buy and Sell Websites

1. Flippa

Flippa is the #1 platform online for buying and selling websites, and they’ve helped sell 450,000 businesses since 2009. Known as a pioneer in the industry, Flippa has 3 million users who are looking for:

You can buy and sell monetized blogs, review analytics and earnings, and work through escrow for peace of mind. Flippa has hubs in Austin, Amsterdam, Melbourne and more, so they’re a global entity that has sold some very large sites, including:

One group of apps sold on Flippa for $35 million, but they may soon be beat. One seller is selling a SaaS for $90 million and it makes $12 million a month. A 15-year old website making over $66,000 per month is selling for $6.65 million.

Of course, most other sites sell for a lot less than these amounts, but there are great sites in all price ranges.

Fees for selling start at $29 to list and 3% to sell, but these figures will change. You can also request a free valuation to be sure that you maximize your earnings when selling on Flippa.

2. Empire Flippers

Empire Flippers is another famous marketplace for buying and selling websites, and they’ve been part of over $510 million in sales. One of the top 5,000 fastest-growing businesses since 2016, Empire Flippers also boasts International Business Broker Association Awards and was founded by Joe Magnotti and Justin Cooke.

At the time of writing this, they have 163 available listings, with some options available being:

You can buy apps, stores, SaaS companies and more on Empire Flippers. Sellers can use a valuation tool to learn a good selling price for their website, and they screen all buyers first, so you will only receive or be able to make offers after a thorough vetting process.

If the sale is under $700,000, there’s a flat fee of 15% of the sale price. Commission falls to 8% of sales between $700,000 and $5 million and 2.5% for anything above this amount.

Listing a business requires $2,000 or more per month, on average, over the last 12 months and a solid revenue track record.

3. Motion Invest

Motion Invest is a popular Ontario-based marketplace for website sales, but to see their listings, you’ll need to create an account and log in.

They do offer previews of listings with some information on monthly income, asking price and visitors. Here are some stats from some of the sites we saw:

Motion Invest offers a free site valuation and a managed buying process. If you’re buying a site, you’ll pay a deposit, sign a purchase agreement and go through the payment and transfer process with their help.

According to the company, they only sell sites that are generating at least $20 per month in revenue.

If you have any questions about their services or want to inquire about selling your own site, their customer support team is available via email.

4. Niche Investor

At Niche Investor, you can buy or sell websites with ease and even view listings of recently sold sites. On this page, we found several sites that sold, including:

On the company’s home page, you can view their current listings. What we like about this site is that you can find options for a variety of budgets. Some buy-and-sell sites focus primarily on high-value sites that sell for hundreds of thousands or millions of dollars. But on Niche Investor, you can find listings for $6,000 or less.

Each listing page provides detailed information about the website, including its page view count, monthly earnings, niche, social media presence and more.

The company offers:

Niche Investor also offers a free business valuation, and their helpful support team is available weekdays from 1 AM to 4 PM PST to provide assistance.

5. Website Properties

Website Properties is a website broker based in Seattle, WA that has had over 35,000 buyers and boasts a 90% closure rate. They say their sales process has been honed over 20 years, so they’ve been in business for at least two decades.

They have sold sites in the SaaS, e-commerce and Amazon FBA markets.

Website Properties can even help with the valuation of your site if you’re looking to sell.

You can easily view the websites they have for sale on their website. Here’s a peek at what we saw when we visited their site:

You can view detailed information for each listing and reach out with questions if you’re interested in buying a site.

Website Properties is geared more toward serious buyers who want to invest in highly profitable online businesses.The company has a positive reputation in the industry and a responsive support team ready to answer your questions.

Can You Buy a Website and Make Money?

Absolutely! If you buy a site that already receives a decent amount of traffic, you can likely monetize it through ads, affiliate marketing, product sales and other income streams.

How Much Money Can a Website Make?

Websites can make thousands of dollars per month, depending on the site’s niche and business model. A site that gets 500,000 monthly page views can make up to $5,000 or more in ad revenue each month. Affiliate marketing, product sales and other income streams can significantly add to a site’s revenue.