Exolyt Review 2024: Is It Better for TikTok Analytics?

Whether you’re an influencer, creator, or business, you can’t just post content and expect everything to work out!

You must track the analytics of your TikTok content and make data-driven choices to stay ahead of competitors. And that’s where TikTok Social Listening tool like Exolyt saves your day!

Many creators and marketers have been raving about the popular tool and its outstanding performance. However, it’s difficult to tell what’s actually good and if there are any disappointing factors.

So, in this guide, we’re going to share everything the tool offers, its key features, the positives, and the negatives without any sugarcoating!

What is Exolyt?

Exolyt is a leading TikTok-only analytics and social intelligence tool. The web-based tool offers comprehensive and actionable holistic audience insights regarding organic TikTok content.

The tool offers higher-value key performance indicators (KPIs) using intuitive insights, intelligent social listening, and data-driven performance monitoring.

It’s recommended for

At present, Exolyt has over 100 clients in more than 20 countries.

Key Features

Now, let’s take a look at the tool’s features and how each of them help your content journey!

1. Sounds Analytics

This helps you find out which songs are trending on TikTok at any instance. You can even compare the popularity of several songs using intuitive graphs.

The graphs also help you understand which soundtrack will increase or decrease in popularity. By choosing the best track, you can stay relevant to your audience for longer.

2. Social Listening

Going through all the comments about your channel or a specific video is time-consuming. But this tool helps you summarize and understand your followers’ thoughts about them faster. You get reports based on audience demographics and identify user-generated content.

3. Hashtag Research

It offers a daily unique list of top relevant hashtags based on your niche and tracks key metrics, including number of content using them, average views one each content, and total views.

4. Account Overview

This offers you a 360-degree performance overview of your or any other TikTok account.

5. Sentimental Analysis

It helps you identify your audience’s sentiments about your brand, their preferences, and pain points on specific topics or the brand. You also know whether people usually talk positively or negatively about your brand on TikTok.

6. Brand Comparison

You can study your competitors’ performance by comparing yours with theirs. It offers you opportunities to differentiate yourself from them.

7. Video Performance

Exolyt primarily stands out with its video performance tracking capabilities. Each video offers individual insights that let you see which area your audience likes the most and how many followers your content attracted.

You can also compare your content with other videos on your TikTok account. It lets you monitor all key metrics relevant to your TikTok videos and get a comprehensive report.

8. Industry Insights

With industry-wide metrics and insights, you can scan the landscape within your industry, recognize significant opportunities, and scale.

9. Influencer Campaign

This helps identify relevant influencers, evaluate and monitor them, and track their live campaigns.

10. Content Matrix

The tool offers you relevant strategies along with hashtags to help you craft resonating and effective content.

11. Trends

It keeps you updated with evolving trends, whether niche, industry, location-specific or generic, within TikTok in real-time.

12. Export Data

This lets you effortlessly export any statistics or data as required and eliminates the need to browse through all data.

13. Smart Folders

You can organize and share your findings within your teams with smart folders.

Pricing 💵

Exolyt comes in different pricing plans, each with unique offering to fit organizations with varying needs. You can choose any of them depending on your needs!

1. Basic (0€ per month)

This is best for small teams who are just beginning their TikTok journey and want to begin researching analytics for organic content.

2. Essentials (Monthly Plan: 250€ per month, Annual Plan: 210€ per month billed annually)

The Essentials plan is more suited for small and mid-sized teams that work with basic analytics of organic TikTok content daily.

3. Advanced (Monthly Plan: 600€ per month, Annual Plan: 500€ per month billed annually)

The Advanced plan is suitable for large teams and businesses/creators who need advanced data analysis and analytics research using AI.

Note: All plans come with a 7-day trial offer, which doesn’t require credit cards.

4. Custom Plans

If you want a bigger plan with more support or customization, you can contact Exolyt’s sales team. They will help you curate the perfect solution befitting your requirements.

Let’s get a quick idea of what each subscription plan offers and how they differ from each other.

Pros 👍

We found several impressive factors after using Exolyt, so let’s talk about them first!

1. User-Friendly and Fast Interface

Exolyt interface is easy to browse, highly intuitive, and fast. Even if you’re not tech-savvy or are using such tools for the first time, the platform’s clear and concise labels make it easy to use. Users get the understanding of how key and basic insights work easily!

If you face any issue on their platform, it is usually resolved by itself when the page is reloaded.

2. Comprehensive Data

Through the range of features, Exolyt offers rich and informative data from TikTok performance and strategies to viewers’ sentiments and thoughts. Thus, it’s an amazing tool to enhance your TikTok strategies.

3. Immense Competitor Insights

You can track as many competitors in TikTok as you want using Exolyt. As you learn about competitors’ key insights, analytics, and strategies, you learn to tailor your own strategy and grow your brand!

4. Easy-to-Understand and Share Reports

All reports on Exolyt are easy to interpret because of their intuitive design. You can export individual data from the tool to Google spreadsheets and study them accordingly.  As required, you can also share them with your team, clients, and other stakeholders.

5. Customization of Reports

You can customize reports based on your country or other geographical area, industry, niche, and other relevant details. Thus, you won’t have to dig further to find these stats.

6. Responsive Support

If you can’t understand how a specific tool is used or face any bugs, seek their customer support team. Their kind and responsive team is always ready to help you out and work on feedback. They make sure your concerns are addressed the earliest possible.

7. Growth Tracking

You can track the growth of your own account, such as how your audience responds. It also lets you track the growth of accounts based on the number of videos, reactions, and views every week.

8. Cost-Effective

Exolyt offers a range of features and plans to expand and enhance them. Thus, the platform offers you value for your investment!

9. Growing Tool

While Exolyt already offers several functionalities, the team plans to continually update the platform. They’ll offer many more tools, insights, and features, such as Video Search, in the future.

10. Tekpon-Vetted

Tekpon is a renowned online marketplace that specializes in SaaS and software solutions. Exolyt scored an outstanding 9 on Tekpon in Q1 2024.

Team Tekpon believes Exolyt is one of the best TikTok social media management and analytic tools, especially for businesses. This has enhanced Exolyt’s recognition and made it more reliable for users.

Cons 👎

There were also some hidden challenges of the platform, such as the following:

1. TikTok-Only Tool

While Exolyt has become a go-to solution for many creators and businesses on TikTok, they expect more out of it. They wish that the tool also integrated with other social media platforms and offered an all-in-one solution.

2. Learning Curve

Although the platform has a user-friendly interface, the endless amount of data may overwhelm beginners. Especially individuals new to studying social media analytics may face a steep learning curve.

Is Exolyt Worth the Hype? – Final Words

Exolyt is a comprehensive tool for studying TikTok analytics. It offers a vast range of interesting features and contains valuable resources for anyone committed to growing their TikTok presence.

While some may believe that the tool is too expensive (and we were no different), we noticed the true value of the platform after using it.

Their packages include different ways to enhance content engagement and grow audience.

With deep insights and treasured features, Exolyt is totally a worthy investment for improving your TikTok content strategy. So, if you’re looking for a TikTok analytics tool, consider trying Exolyt!