You’re creating scripts, uploading content and still getting 0 views on TikTok. What’s wrong? Are you shadowbanned? Do people not like your videos? Creators who put their hearts and souls into each upload deserve to have their uploads seen.
We’re going to explain the reasons – and there are a lot of them – that you’re getting zero views on TikTok.
Why Are Getting 0 Views On TikTok?
You’ll need to do your own due diligence because we don’t know your account name, but the most common reasons that people get 0 views are:
1. It Just Happens
Scouring through the TikTok subreddit on YouTube, we found a lot of users saying:
- It happens to me as well, with 46.3k followers
- I have 61k followers, and since last weekend, I have had zero views
In this case, you need to wait to see if it’s an algorithm change or just a glitch that is causing you to see 0 views even though people are seeing the video.
2. Your Account is New
New accounts are always given less love by TikTok because some creators will abuse the platform. Use your first few uploads to gain traction and be sure that they’re not:
- Spammy
- Breaking any rules
If you post controversial material under a new account, there’s a good chance that the algorithm will pick it up and not promote it.
3. You’ve Been Shadowbanned
Shadowbans happen, but we’ve also seen times when large creators have zero views and they need to reupload their content to fix it. If you did any of the following, you may be shadowbanned:
- You broke community guidelines
- You bullied someone on the platform
- You have posted before and were flagged for copyright infringement
TikTok is a community with rules and guidelines that you must follow. While some accounts are shadowbanned seemingly for no reason, most who are banned know that they did something wrong.
4. Your Account is Private 🔒
If you have an account with 0 followers and upload to it, no one may be seeing your uploads because you have a “Private account” toggled on under your Privacy > Discoverability settings.
Change this setting and upload something to see if you start getting views.
5. Your Post is Set to Only You
When uploading a Story or post, you can change the Settings on the preview screen. You might have changed the setting so that you’re the only one who can view it.
If you have a post that you suspect is set to Only you, simply:
- Open TikTok
- Tap your Profile
- Go to the post that needs updating
- Hit Privacy settings
- Swipe left
- Change who can see your post
6. Your Content is Being Reviewed
Sometimes, posts are reviewed because the algorithm found a violation that needs to be further verified. During the review process, your post won’t be distributed on the platform, and you’ll need to wait to see any views from it.
We’ve heard that reviews can take anywhere from 6 to 24 hours to be processed.
7. TikTok Has a Glitch
TikTok’s team is always updating and tweaking the algorithm in hopes of enhancing user experience. Sometimes, new updates are pushed that can “break things.” If there’s a glitch on TikTok, you can be confident that they’ll rectify the issue.
Many sites and people state that if you upload duplicate content, you’ll get 0 views. We asked a few TikTokers their thoughts, and they said that they’ve uploaded the same content in the past and it always received views. But some creators say, on occasion, they upload duplicate content and it doesn’t get any traction.
Our recommendation?
Create unique content to avoid issues with the TikTok algorithm flagging your content as spam or being stuck on zero views.
So, what can you do if you’re stuck at zero views? Well, it depends. If it’s not a glitch and there’s nothing wrong with your account, follow the tips below to build up your TikTok views and start getting the traction your account deserves.
What to Do to Increase Your Views on TikTok?
It’s defeating when you’re making posts and not getting views on TikTok. If your account is not facing any of the issues above, move on to the tips below to organically increase your TikTok views.
1. Create Content People Want to See
TikTok has over 1 billion monthly users, so you need to create truly unique content if you expect to get a lot of views. You can do a few things to start creating content that people want to see:
- Jump on the hot trends and challenges that naturally occur.
- Review your content to see what gets the most views and why.
- Look through similar accounts to brainstorm ideas.
- Ask your followers what type of content they want to see more of from you.
- Experiment with new content types and ideas to see what sticks and what doesn’t
If you spend enough time researching and creating content that people want to see, you’ll gain followers and your posts will get more views.
2. Use Hashtags
Hashtags are still one of the most powerful tools you can use to boost your views on TikTok. They tell the algorithm what your content is all about, so it can recommend your videos to users who will be interested in watching them.
Of course, hashtags also help users find your content in the search.
Consider using a mix of trending and niche tags to maximize your reach and boost your chances of being on the For You Page.
3. Add Trending Sound Effects 🔊
Like hashtags, sounds go through cycles of popularity on TikTok. When uploading your content, incorporate trending sounds into your videos.
How do you know which sounds are trending?
- Tap the Create button.
- Tap Add Sound.
- Choose a clip from the list of most popular sounds
You can even use trending audio to inspire your content and create videos based on this alone if your goal is to go viral.
4. Try How-To Videos
Everyone loves a good how-to video, especially when the creator shows off an awesome life hack or a fun and easy project.
Educational content like this performs really well on TikTok. And no matter what niche you’re in, you can find some how-to to share.
5. Give Duets a Try
TikTok Duets are a fun and effective way to get more views by capitalizing on videos that are already popular.
Duets allow you to share a split screen with another creator’s video. You can share your reaction or hot take, sing along with the creator, create a dialogue – whatever you want.
People love reaction videos and Duets in general, so give them a try to boost your view count.
6. Craft a Compelling Caption
It’s so easy to get caught up in the video creation process that you overlook one of the most important parts of your content: creating captions.
Your video’s caption tells viewers what your video is all about and why they should watch it. It can also help spark conversation in the comments (for better or worse).
On the more technical side of things, you can use your caption to optimize your content by incorporating topic keywords naturally. If you can get your content to rank in TikTok search, you’ll get more organic views with ease.
7. Post at the Right Time 🕒
An estimated 34 million TikTok videos are posted every single day. You’re competing against millions of other people for views, so it’s important to post at the right time.
Posting when your audience is on and active means that you’ll have a much higher chance of having your content seen.
When is the best time to post?
- Tuesday at 4 PM
- Friday at 8 AM
- Sunday at 2 PM
These are the absolute best times to post, but you may find that your audience is active at different times. Use your performance data to find the best times to post based on your unique audience.
8. Promote Your Content on Other Platforms 📢
Are you active on other social media platforms? If you have followers on these accounts, cross-promoting your content on these platforms can help boost your views on TikTok.
You can let your followers on Facebook, Instagram and other platforms know that you’ve posted new content on TikTok. There’s a good chance that they’ll watch your video and possibly leave a comment or share it.
You may even get some more followers, too.
What Counts as a TikTok View?
Unlike some other social media platforms, TikTok counts every play as a view. As soon as your video starts playing, it will count as a view.
What if a video autoplays or loops? Or what if a viewer comes back to your account to watch your videos multiple times? All of these count as additional views.
But there is an exception to this rule: if you watch your own video, it won’t count as a view.
Why Do TikTok Views Matter?
On TikTok, views are just as important – if not more important – than your follower count.
Views matter for so many reasons:
- They Drive Engagement. The more views you get, the more likely you are to get comments, likes and follows. This all adds up to a higher engagement rate, and that means being recommended more often on the For You Page (FYP).
- They Help you Understand Your Audience. If some videos are getting tons of views and others are getting none, this tells you a lot about your audience’s preferences. You can use this information to create better content that resonates with your viewers.
- They can Help you Monetize your TikTok. Whether you’re after brand deals, product sales, affiliate sales or some other monetization avenue, views will help you get there. The more views you have, the more likely you are to catch the attention of brands. Views can also help you build a bigger audience and community that will be more inclined to buy your products (affiliate or otherwise).
Plus, views are really a form of social clout. If a video has 1M views, it has to be great, right? That means the creator is probably worth following. But if a video has 0 views? It could be a hit or miss.
Time is valuable, and TikTokers are more likely to invest what little time they have in watching videos that are popular.
What Should I Look for When Buying TikTok Views?
Buying TikTok views can help you overcome the initial hurdle of getting no views to your content. But you shouldn’t just buy from the first provider you find. Why? Because they may not even be legit.
When buying TikTok views, consider:
- Authenticity: Are you buying real views, or views from bots or fake accounts? Real views are undetectable because they come from legitimate accounts. Ideally, you want to buy views from genuine accounts that are active, meaning the user posts new content regularly.
- Reviews: What are customers saying about the provider? Do they have positive, legitimate reviews from people? If you find a lot of negative reviews or people complaining about not receiving their orders, look elsewhere.
- Refill and Money-Back Guarantees: If you lose any of your views, will the provider refill them for free? Reputable sellers usually have a 30-day refill guarantee. Furthermore, do they have a money-back guarantee? If your order isn’t delivered or isn’t as described, will they refund your money?
When comparing providers, look at their overall reputation, pricing, guarantees and history. Companies that have been in business for many years are more likely to provide a positive experience, but not always.
Make sure you have the complete picture before you hand over your hard-earned money.
Conclusion
Getting 0 views on TikTok can be discouraging at first, but understanding the reasons why this is happening and taking steps to get more views can help you start growing your account more quickly.
Follow our tips to get over the 0-view slump and get your content seen by TIkTokers.
